Use of Trademark Names in Fiction

Utilization of Trademark Names in Fiction Utilization of Trademark Names in Fiction Utilization of Trademark Names in Fiction By Mark Nichol Two or three years back, a site guest got some information about the need of getting authorization to allude to trademarked items by name in fiction. Here’s the particular question: How is copyright managed in fiction composing? For instance, in the event that I sell a story where I composed that a character ran to Burger King in his new Reeboks, would there be copyright encroachment? Do I have to get endorsement from the holders of the copyright to utilize their names in my accounts? What's more, how might I approach doing that? How would I discover what is copyright secured and what isn’t? Also, here, preferable late over never, is the reaction: Fortunately for the huge numbers of writers who compose fiction (and the incalculable distributing organizations that print their books), scholars are free, generally, to remember trademarked names for their accounts. The section being referred to is particularly harmless, on the grounds that the references to Burger King and Reeboks are favorable: Nobody in the novel bites the dust from eating a Whopper, and no character is lethally run over in rush hour gridlock since his running shoes are inadequate. However, regardless of whether the creator had embroiled one of these brands in someone’s demise, lawful requital would be improbable; the sheer volume of media overpowers any one corporation’s endeavors to screen for and stifle disparaging references to their items. Yet, chance is relative: If an essayist with the height of, state, J.K. Rowling had depended on the plot gadget of a destructive burger or a hazardous pair of running shoes, her distributer would probably be sent a stop this instant letter. This brief solicitation from the trademark proprietor would approach the distributing organization to abstain from partner the company’s tasty and nutritious WhopperR brand meat patty sandwiches or light yet solid and agreeable ReeboksR brand athletic shoes with anyone’s demise. (Side note: The enrolled trademark image is rarely required; in business distributions, it is regularly embedded to permeate one’s items with a defensive air or to allude to those of others, as a graciousness, to support correspondence.) To maintain a strategic distance from such an outcome, a keen proofreader would almost certainly demand that Ms. Rowling extract such offensive references before presenting the last composition, in this way evading the appearance of a letter alluding to â€Å"possible plan of action to promote lawful alternatives to ensure our significant protected innovation rights.† Yet, your manager would probably do likewise, maybe recommending that rather, you call the cheap food establishment Hamburger Prince or the shoes Teezoks. Curiously, relegating intently comparable names, or portraying organizations or items that take after genuine ones however are not named in their respect (or, frequently, shame), is reasonable play. Need to improve your English quickly a day? Get a membership and begin getting our composing tips and activities every day! Continue learning! Peruse the Fiction Writing class, check our well known posts, or pick a related post below:7 Examples of Passive Voice (And How To Fix Them)Latin Words and Expressions: All You Need to Know35 Synonyms for Rain and Snow

Business Plan to Launch a Graphics & Web Design Company Essay -- Techn

Proposition for the Development of a Business Plan to Launch a Graphics and Web Design Company Presentation In the present business world, numerous purchasers favor an organization's essence and position on the web. E-Business is a mysterious showcasing instrument for most organizations. The term stands out and influences the crucial assignments of an organization's everyday activities. Organizations have not confounded the money related troubles of different financial speculators in the website business with the wide-scope of conceivable outcomes offered by means of e-business. Whenever situated appropriately, an organization could successfully impact the open doors on e-business in a very much oversaw way. The genuine potential regularly accompanies the utilization of different instruments and ideas related with e-business to the nuts and bolts of business; just as, utilizing these apparatuses to realize new degrees of intensity to organizations. The nearness on the web is fundamentally about moving the contemplations of the previous business world. It is not, at this point genuine that so as to direct enormous business, you should be a major business. The web has essentially leveled the playing field in the little versus enormous business field; be that as it may, the commercial center is as yet an inexorably perplexing division where situating is vital to standing apart from the group. Proposition So as to turn into a member, an organization should effectively work to become accomplices with their clients. An organization must figure a methodology that will center their assets where they have the best I...

Housing Need Supply And Demand Economics Essay

Lodging Need Supply And Demand Economics Essay West Somerset is one of the littlest nearby specialists inside England with a populace of 34,675 Office for National Statistics 2012. It is to a great extent country in nature with 66% of the zone being inside Exmoor National Park. The seaside town of Minehead is the biggest settlement with a populace of 12,084 (Office for National Statistics 2012). 1.3 By far the biggest age bunch inside West Somerset are those matured 60 and over creation 38% of the complete populace (Office for National Statistics 2011). This gathering is all around gave for inside lodging countless protected and bolstered lodging plans and nursing homes both inside the private area and social lodging segment. 1.4 Young individuals matured 20 to 29 make up around 9.5% of the all out populace of West Somerset (Office for National Statistics 2012) anyway they are one of the biggest age bunches enrolled for Social Housing inside West Somerset with 23.3% of dynamic candidates (Homefinder Somerset 2012). 1.5 The economy of West Somerset depends vigorously on the travel industry, horticulture and the consideration business with most of work being found inside one of these territories. The biggest business is Butlins in Minehead (West Somerset Council 2011). Most of work inside the travel industry and farming are occasional bringing about fluctuating advantage claims and generally low pay levels inside the region making moderateness of lodging an issue. 2 A Profile of West Somerset 2.1 The all out populace of West Somerset has diminished from 2001 enumeration information to the 2011 information anyway the extent of this populace that is in the age go 20 to 29 has expanded during this time from 7.7% to 9.5%. In England all in all the rate populace of individuals matured 20 to 29 of every 2011 is 13.7%, higher than in West Somerset. The biggest age bunch inside West Somerset is those over age of 60 creation a sum of 38% of the populace in 2011 rather than a rate populace of 22.3% for this age bunch in England all in all (Office for National Statistics 2012). Table 1 Population of West Somerset Age Range 2011 Population 2011 Percentage 2001 Population 2001 Percentage 19 and under 6 264 18.1% 7 225 20.6% 20 29 3 293 9.5% 2 687 7.7% 30 59 11 925 34.4% 13 442 38.3% 60 and over 13 193 38.0% 11 715 33.4% All out Population 34 675 35 069 Source: Office for National Statistics Table 2 Population of England Age Range 2011 Population 2011 Percentage 2001 Population 2001 Percentage 19 and under 12 712 275 24.0% 12 327 688 24.9% 20 29 7 246 202 13.7% 6 307 052 12.8% 30 59 21 221 173 40.0% 20 584 021 41.6% 60 and over 11 832 806 22.3% 10 230 985 20.7% All out Population 53 012 456 49 449 746 Source: Office for National Statistics 2.2 An enormous extent of homes in West Somerset are proprietor involved around 67% contrasted with a national normal of 63% (Office National Statistics 2012) and the normal cost of a house in Somerset as of October 2012 is  £160,349 exceptionally near the national normal for England and Wales of  £161,605 (Land Registry 2012). The movement into the region by individuals wishing to buy retirement homes or second homes has pushed the costs up to near the national normal. Private leased lodging makes up 16% of convenience with social lodging roughly 15% (Office National Statistics 2012). 2.3 Average profit in West Somerset are  £523.00 every week which is underneath the normal for England of  £609.50 every week (Somerset County Council 2011). Most of work is inside the travel industry and farming ventures and is regular in nature and thus low paid. This beneath normal profit combined with significant expense of lodging makes home possession hard for neighborhood individuals and particularly for youngsters. 2.4 In West Somerset social lodging is provided by Housing Associations of which Magna West Somerset holds the biggest stock. Of the 1921 properties possessed by Magna West Somerset, 1439 of these are general needs properties with the rest being protected or bolstered convenience. Of the 1439 general needs properties just 161 (11.2%) are 1 room properties. 3 Housing Need, Supply and Demand 3.1 Everyone has a requirement for lodging or the like, the sort and accessibility shifts the world over. In the UK the requirement for lodging is estimated by the neighborhood authority utilizing different statistical data points accessible to them, for example, number of destitute applications or numbers enlisted for lodging just as the segment profile of the territory (Lazarus 2012). 3.2 Housing request can be depicted as the craving for lodging alongside the capacity to pay for that longing. Lodging flexibly would be depicted as the measure of lodging delivered at a cost. The interest and gracefully of lodging can vacillate with different components affecting both yet in the long haul, the flexibly of lodging should rise to its interest, since cost will give the equilibrating system connecting the two (Harriott Matthews1998 p23) 3.3 The segment profile of a zone alongside the monetary components will affect the flexibly and need of lodging. Inside the West Somerset zone the populace in general has diminished since 2001 anyway a bigger rate are more than 60 requiring master lodging and furthermore youngsters who are hoping to get onto the property stepping stool just because as mortgage holders or by leasing in either the private or social lodging parts. The requirement for starter lodging by youngsters has expanded anyway money related weights frequently imply that they can't claim their own home or lease inside the private area. 3.4 Homefinder Somerset is a decision based lettings designation conspire for reasonable lodging in Somerset. Inside West Somerset in 2012 there were 1363 dynamic applications for lodging enlisted an aggregate of 3.9% of the populace. Of these enrollments 318 are candidates matured 20-29 which is 23.3% of complete number enlisted, an a lot higher extent than those matured 20-29 of the populace in general (Homefinder Somerset 2012). 3.5 Of the 318 enlistments from candidates matured 20 to 29, 109 (33.3%) of these express that they are not living in their own property right now and are living with family or companions (Homefinder Somerset 2012). Progressively youngsters are thinking that its increasingly hard to move out of the family home just because of money related weights so are as yet living with guardians up to an a lot more established age. 3.6 The Rural Housing Project in Exmoor National Park is a free undertaking which looks to assist neighborhood with peopling to stay living and working in the zone (Exmoor National Park 2012). They recognize the degree of lodging need through leading reviews and furthermore holding conference occasions. They at that point work in organization with engineers and lodging relationship to convey reasonable lodging for nearby individuals. 3.7 After a conference by The Rural Housing Project a requirement for rustic lodging in Exmoor National Park was recognized for youngsters. A plan was created in the town of Wheddon Cross in June 2011 and comprised of a blend of moderate private lodging and social lodging. This plan of 10 properties for social lodging included 2 one room properties. Of the 10 properties 9 of these were let to youngsters and of these 9, six were to youngsters without any kids with 3 of these being let to kin (Rural Housing Project 2012). 3.8 Funding for working of new properties by lodging affiliations should be raised by either credits or from rents. Magna West Somerset, the biggest lodging relationship in the region has settled on a choice to not build up any new properties once those at present being fabricated are done. This is because of financing costs for advances being ominous combined with the vulnerability of rental salary with the presentation of Universal Credit in 2013 when the lodging component of advantage will be paid direct to the inhabitant and not, at this point directly to the landowner. This implies not many new properties will be created in the region within a reasonable time-frame. 4 Economic Factors 4.1 In 2007 the economy in the UK endured what is known as the credit crunch where the accessibility of credit and home loans was seriously cut causing an emergency in the lodging business sector and downturn and an expansion in the interest for social lodging (Lazarus 2012). The economy despite everything has not recouped from this totally and in spite of the fact that this caused a fall in house costs, the interest for lodging inside the private segment is likewise not there as purchasers can't get to fund. Building firms confronted budgetary challenges and some went into receivership so the flexibly of lodging has likewise been definitely cut. 4.2 Unemployment levels are high particularly among youngsters. Occupation Seekers Allowance for a solitary youngster under age of 25 is  £56.25 every week and for those 25 and over it is  £71 every week (gov.uk 2012). In spite of the fact that they can likewise guarantee lodging advantage numerous youngsters battle to fund a home all alone with the increasing expense of utilities and nourishment. 4.3 A significant piece of financial accomplishment for a zone is the capacity to hold youthful working individuals. There is a short gracefully of moderate lodging in provincial zones for youngsters so they either stay at home for more or leave to look for reasonable settlement in increasingly urban regions (West Somerset Council 2009). 4.4 West Somerset is a prevalently provincial zone which adds additional cost to living expenses. There is almost no open vehicle aside from along the beach front passage from Minehead to Taunton with a transport course. The closest railroad station is Taunton and the main rail route running inside West Somerset is a steam legacy rail route. A great many people thusly have the additional cost of running a vehicle. 4.5 An enormous segment of West Somerset is additionally not served by mains gas, remembering an extraordinary number of social lodging properties for Minehead. This implies warming expenses are higher because of utilizing either electric

What Is the Metabolism Trend in Architectural History

Metabolism is a modern architecture movement originating in Japan and most influential in the 1960s—trending roughly from the late 1950s to the early 1970s. The word metabolism describes the process of maintaining living cells. Young Japanese architects after World War II used this word to describe their beliefs about how buildings and cities should be designed, emulating a living being. The postwar reconstruction of Japans cities spawned new ideas about the future of urban design and public spaces. Metabolist architects and designers believed that cities and buildings are not static entities, but are ever-changing—organic with a metabolism. Postwar structures that accommodated population growth were thought to have a limited lifespan and should be designed and built to be replaced. Metabolically designed architecture is built around a spine-like infrastructure with prefabricated, replaceable cell-like parts—easily attached and readily removable when their lifespan is over. These 1960s avant-garde ideas became known as Metabolism. Best Examples of Metabolist Architecture A well-known example of Metabolism in architecture is Kisho Kurokawas Nakagin Capsule Tower in Tokyo. Over 100 prefabricated cell-capsule-units are individually bolted onto a single concrete shaft—like brussels sprouts on a stalk, although the look is more like a stalk of front-loading washing machines. In North America, the best example of Metabolist architecture is arguably the housing development created for the 1967 Exposition in Montreal, Canada. A young student named Moshe Safdie burst onto the architecture world with his modular design for Habitat 67. Metabolist History The Metabolist movement filled the void left in 1959 when the Congrà ¨s Internationaux dArchitecture Moderne (CIAM), founded in 1928 by Le Corbusier and other Europeans, disbanded. At the 1960 World Design Conference in Tokyo, the old European ideas about static urbanism were challenged by a group of young Japanese architects. Metabolism 1960: Proposals for a New Urbanism documented the ideas and philosophies of Fumihiko Maki, Masato Otaka, Kiyonari Kikutake, and Kisho Kurokawa. Many Metabolists had studied under Kenzo Tange at Tokyo Universitys Tange Laboratory. Growth of a Movement Some Metabolist urban plans, such as space cities and suspended urban landscape pods, were so futuristic that they were never fully realized. At the World Design Conference in 1960, established architect Kenzo Tange presented his theoretical plan to create a floating city in Tokyo Bay. In 1961, Helix City was Kisho Kurokawas bio-chemical-DNA metabolic solution to urbanism. During this same time period, theoretical architects in the US also were being widely exhibited—American Anne Tyng with her City Tower design and Austrian-born Friedrich St. Florians 300-story Vertical City. The Evolution of Metabolism Its been said that some of the work at the Kenzo Tange Lab was influenced by the architecture of American Louis Kahn. Between 1957 and 1961, Kahn and his associates designed stacked, modular towers for the Richards Medical Research Lab at the University of Pennsylvania. This modern, geometric idea for using space became a model. The world of Metabolism was itself interconnected and organic—Kahn himself was influenced by the work of his partner, Anne Tyng. Likewise, Moshe Safdie, who apprenticed with Kahn, incorporated elements of Metabolism in his breakthrough Habitat 67 in Montreal, Canada. Some would argue that Frank Lloyd Wright started it all with his cantilever design of the 1950 Johnson Wax Research Tower. The End of Metabolism? The 1970 International Exposition in Osaka, Japan was the last collective effort of Metabolist architects. Kenzo Tange is credited with the master plan for the exhibitions at Expo 70. After that, individual architects from the movement became self-driven and more independent in their careers. The ideas of the Metabolist movement, however, are themselves organic—organic architecture was a term used by Frank Lloyd Wright, who was influenced by the ideas of Louis Sullivan, often called 19th century Americas first modern architect. Twenty-first-century ideas about sustainable development are not new ideas—theyve evolved from past ideas. The end is often a new beginning. In the Words of Kisho Kurokawa (1934–2007) From the Age of Machine to the Age of Life - Industrial society was the ideal of Modern Architecture. The steam engine, the train, the automobile, and the airplane freed humanity from labor and permitted it to begin its journey into the realm of unknown....The age of the machine valued models, norms, and ideals. ...The age of the machine was the age of the European spirit, the age of universality. We can say, then, that the twentieth century, the age of the machine, has been an age of Eurocentrism and logos-centrism. Logos-centrism posits that there is only one ultimate truth for all the world....In contrast to the age of the machine, I call the twenty-first century the age of life.....I found the Metabolism movement in 1959. I consciously selected the terms and key concepts of metabolism, metamorphosis, and because they were the vocabulary of life principles. Machines do not grow, change, or metabolize of their accord. Metabolism was indeed an excellent choice for a key word to anno unce the beginning of the age of life....I have chosen metabolism, metamorphosis, and symbiosis as key terms and concepts to express the principle of life.—Each One a Hero: The Philosophy of Symbiosis, Chapter 1 I thought that architecture is not permanent art, something that is completed and fixed, but rather something that grows towards the future, is expanded upon, renovated and developed. This is the concept of metabolism (metabolize, circulate and recycle).—From the Age of Machine to Age of Life, lARCA 219, p. 6 Francis Crick and James Watson announced the double helix structure of DNA between 1956 and 1958. This illustrated that there is a order to the structure of life, and the connections /communication between cells is performed by information. This fact was something that was very shocking to me.—From the Age of Machine to Age of Life, lARCA 219, p. 7 Learn More Project Japan: Metabolism Talks by Rem Koolhaas and Hans-Ulrich Obrist, 2011Buy on AmazonKenzo Tange and the Metabolist Movement: Urban Utopias of Modern Japan by Zhongjie Lin, 2010Buy on AmazonMetabolism in Architecture, Kisho Kurokawa, 1977Buy on AmazonKisho Kurokawa: Metabolism And Symbiosis, 2005Buy on Amazon Source of quoted material: Kisho Kurokawa Architect Associates, copyright 2006 Kisho Kurokawa architect associates. All rights reserved.

The Natural Superiority of America in the World Free Essay Example, 1500 words

The French lifestyle is much more conducive to a leisurely and introspective approach to life. It also encourages neighborhood shopping and more interaction with one s neighbors and a more connected way of life. Americans focus on the Protestant work ethic of hard work and sacrifice and have less of a focus on enjoying life on a daily basis. Americans over-value hard work-- the working vacation is not uncommon but even expected in many professions. Fast food, eating on the go, quick meals, drive-thru lunches, coffee to-go, 70 hour work weeks, 2 weeks vacation a year, and shopping at the local cookie-cutter-anonymous mall are standard American lifestyle choices. In fact, America sees those as a point of pride in her citizens lives. Enjoying lifeless and refusing to slow down are typical American badges of honor. What do those French do with their extra time? With more free and leisure time, the French culture naturally has developed a major focus on French achievements and artistic accomplishments while America tends to re-move itself from anything cultural if it interferes with her work-ethic. France takes pride in its centuries of contributions to the arts, humanities, literature, architecture, and music. We will write a custom essay sample on The Natural Superiority of America in the World or any topic specifically for you Only $17.96 $11.86/page

Taking a Look at Depression - 1250 Words

Depression 2 â€Å" Life is full of emotional ups and downs. But when the â€Å"down† times are long lasting or interfere with your ability to function, you may be suffering†(NIMH). Its normal for humans to feel sad after a break up, a disappointment or a tragic lost, but when your sadness prolong for a long period of time and the feeling increases and intensifies to the point that a person can’t function properly at their capacity, the sadness can turn to a severe problem. Depression, its considered a serious illness that affects everyone regarding their age, sex, economic status and ethnic/ racial background. Statistics have shown that one in ten adults suffers depression annually and that women are twice likely to be affected by this mental illness (NIHM). Although, the majority of people that suffer depression don’t get treated for this condition, people that get treated improve their condition and feel better about themselves since depression can be curable with proper treatment. Depression affects the body, mind behavior and mood, many experience depression in different ways, some of the common symptoms that people experience are difficulty in concentrating, remembering or making decisions, persistence of sadness, lost of interest in pleasurable activities, irritability, excessive crying, feelings of guilt, worthless, helplessness, hopefulness, sleeping to much or too little, gaining or loosing weight, fatigue, thoughts or death or suicide and even attemptingShow MoreRelatedTaking a Look at Depression1734 Words   |  7 PagesDepression Research Paper Not being understood, or helped, and feeling like someone is stomping on you; these are just some of the side effects that depression brings to you with a devilish smirk. In this essay we will cover the history of depression, most forms of depression, the side effects, warning signs, and the steps to help yourself and others recover and avoid this illness. What is depression? 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Imagine going from havingRead MoreDepression : An Endless Battle956 Words   |  4 PagesDepression: An Endless Battle Out of the many psychological disorders that affect people in the world today, there is no more serious disorder than depression. Depression can be defined as a particular type of disorder that affects an individual’s mood in a negative or undesirable manner, which is definitely something that should not be taken lightly. The reason that believe this, is because often at times, depression can end in tragedy. As someone who was able to beat depression at a younger ageRead MoreEliminating The Depths Of Depression With Modern Medicine1131 Words   |  5 PagesEliminating the Depths of Depression with Modern Medicine Depression is like drowning with no hope for air. Of course, everyone hits that point in their life when everything seems to be unbearably hard, but until one lives with depression one will never know the damage it brings. Untreated depression is the number one cause of suicide today. There are many causes and solutions to this problem starting from genetics to therapy. Depression is a serious problem in our world today, especially if oneRead MoreEssay on Depression System vs Medical1168 Words   |  5 PagesDepression in children Medical vs. System Approach Donnie Dwyer CCMH/565 DEBRA FARRELL Depressive disorders during youth occur frequently. During childhood there are an estimated one to two percent of children between the ages of six and twelve that have a Major depressive disorder. That rate changes to two to five percent in adolescents or ages thirteen to eighteen. Fourteen to twenty five percent of youth experiences at least one episode of major depression before adulthood. Depression has

Understanding of Business Model-Free-Samples-Myassignmenthelp.com

Question: Disucss about the Business Model. Answer: Introduction Business model can be defined as a plan for successful business operation, which identifies the revenue sources, customer bases, products and details of financing for an organization (DaSilva Trkman, 2014). This study will describe business model as per the article on The Business Model: Recent Developments and Future Research written by Zott, Amit and Massa. The study will describe the notions like e-business archetype, business model as activity system and cost/revenue architecture. Moreover, the study will show the usage of such business models in solving inert and active business problem. Besides this, the discussion will also focus on the essentiality of change in business through the example of Planet Innovation Organization. Discussion Business model refers to the content, structure and governance of transaction, which are designed for creating value through exploration of business opportunities. According to Casadesus?Masanell and Zhu, (2013), business model is commonly referred as the interdependent activity system, which surpasses the pivotal firm and expands its boundaries. On the contrary, Zott and Amit, (2013) brought about their viewpoint that business model defines the statement, description, representation, architecture, conceptual tool, structural template, framework and pattern of a particular business. It is the plan for a successful business operation through identifying the sources of revenue, product, detailed financing and intended customer base. The activities of organizations and its partners have huge impact on the business model conceptualization. While considering the viewpoint of Zott et al., (2011), business model is comprised of certain elements, which are interlocked. These are profit formula, customer value proposition, key resources and key processes for creating and delivering high business value. This model seeks both capturing value and value creation through the utilization of value oriented activities, advanced technologies and effective revenue and cost structure. On the other hand, Markides, (2013) opined that model can be the reflection of organizations realized strategy for gaining competitive edge over the rival companies. Competitive business model goes beyond the earning profit and revenue and it highly focuses on creating high level of customer value for enhanced competitive advantage. While considering the book The Business Model: Recent Developments and Future Research written by Zott, Amit and Massa, it can be seen that there are three types of business notions of enhancing business value. These business notions are e-business model archetype, business model as an activity system and revenue and cost architecture or technology management. Contemporary business organizations are highly dedicating extreme devotion to the business model constructed on e-business. Such business model signifies undertaking business operation electrically. This also encompasses internet based business, e-commerce and e-market. Moreover, Zott et al., (2011) opined that in e-business model, companies ensure profitable dealings with their business partners and buyers over the internet. As per Schneider and Spieth, (2013), new progression in communication and information technologies has amplified the magnitude of improved business value. Furthermore, the swift development and emergence of internet as well as swift deterioration in computing and communicational cost allows the firms towards creating and delivering high value. Bohnsack et al., (2014) opined that the e-commerce, e-shops and e-communication allows direct interaction with the customers through direct product delivery to customers, direct feedback from the customers and direct commu nication with the customers. The digital content of e-business model has the potential to reach out to mass customers through strategic marketing and attract huge customer base towards the product or services. Business model as activity system denotes value creation and value capture through activities. According to Zott et al., (2011), business model activity system defines set of business capabilities, which are configured towards qualifying the creation of organizational value, which will be consistent enough with either social or economic strategic purposes. As per this business model, value creation mechanism goes beyond value, which can be realized through innovation, formational of strategic network among firms, configuration of value chain and exploration of organizational core competencies. According to Bohnsack et al., (2014) business model as activity system is always concerned with creating unique value to the customers for gaining competitive advantage over the rivals. Unique features distinguish an organization from the others in the market and foster competitive gain towards increased business performance. Business model as cost/revenue architecture can be represented as technology and innovation framework. While considering the viewpoint of Zott et al., (2011), it can be said that organizations have the ability to incorporate technological innovation and ideas according to the business model. On the contrary, Carayannis et al., (2015) discoursed that the model can signify latest innovation dimensions. These dimensions have the ability to extent outmoded process, products and organizational modernization. Furthermore, this involves new collaboration forms and mutual collaboration within the company for augmented innovation. An imperative part of business model is capturing value from initial technological stage over exposing the potential value embedded in the technology and convert them into market outcomes. Integration of new technology advances the operational and commercial activities of the business, which enhances the economic value of an organization. On the other hand, organiza tions can also use open innovation, where the organizations mostly look outside the organizational boundaries for leveraging external source of ideas. However, at the same time, the organizations also look for internal ideas towards advance business process. With increasing competition in the business environment, organizations need to conceptualize and upgrade their flow of business operations through proper business model. Such models would help them in meeting the business values. Static and dynamic problems are highly ubiquitous both for small as well as large scale organizations. Business models can effectively manage the static business problems like cost structure, organizational resources and organizational structure. Business model based of cost/revenue structure assists in quantifying the available revenue source of the process of business operation (Carayannis et al., 2015). With the help of this process, organizations have the ability to incorporate proper make or buy choice for modified operational and production process. On the other hand, model of e-business contributes in innovation process, which also gains newest operative technologies, so that positive business operations are achieved. The business model based on value creation facilitates in correlating the static and dynamic business challenges like organizational structure, revenues and operational structure for gaining maximized organizational profit (DaSilva Trkman, 2014). Dynamic business problems are quite tough to manage, as it frequently changes with the changing market condition. Moreover, organizations always face issues in their business operations with the dynamic changes in customer trends, demand and supply for products, product diversification and government policies. Such business problems can effectively be mitigated through value creation business model and e-business model (Markides, 2013). In such business models, organizations can get direct interaction with the customers, which can facilitate the organization towards identifying customer trends and changing customer preferences. Figure 1: Business Model Framework (Source: Amit Zott, 2015) Business context assess the surrounding business environment of an organization. Moreover, business context find out the problems and scope of the business in its surrounding environment. It can involve organization itself, its stakeholders, system, process and others. In todays first moving business environment, organizations are facing frequent changes in its business context. Therefore, competitive businesses need to keep pace with such changes in the business context for beating the market competition and gaining competitive edge. Moreover, organizational changes are inevitable for successful business. According to Carayannis et al., (2015), technology is rapidly changing in contemporary business context. In such situation, utilization of backdated technological equipments can prevent the success level of the organization. Therefore, the organizations should change their technological background for beating the competition in the market. On the other hand, Schneider and Spieth, ( 2013) opined that customer preferences are also changing with their changing needs and demand. Therefore, organizations should frequently change their business model with the changes of customer preferences. While considering the impact and importance of business model, Planet Innovation organization can be considered as the best example. In the resent past the organization had to face issues related to its value chain. This is because the organization was initially dealing with local and to some extent with national organizations. Services were mostly confined under consultancy and product designing for its partners and clients. The business model that was constructed initially was quite basic and simple with limited locale, partner, client type, information technology, resource, value and channels. Planet Innovation started to expand from the latter half of 2014, where it extended its services to international market including new innovation base in North America (Langsdon et al., 2017). Also, with the extent of services, the organization started producing innovative items for its in-house machinery. Finally, it started developing its own products into new market selling through niche marketing. Therefore, it is evident enough that the organizations initial business model was impacted through change arising from market expansion and diversification that included plenty of new customer type, partners, customer relationship and asset management (Bohnsack et al., 2014). Organizational managers had to quantify the importance of different stakeholders, distribution channels, talent management and value proposition before developing the latest business model as shown in figure 2. Figure 2: Hybrid Business Model Framework (Source: DaSilva Trkman, 2014 Conclusion While concluding the study, it can be said that business model is a set of interdependent activities, which explores business opportunities towards gaining business profit. As per the business model book written by Zott, Amit and Massa, there are three types of business model like e-business model, business model as activity system and business model as cost revenue structure. All these models facilitate organizations towards adding competitive advantage in beating market competition. Moreover, such models help in solving both static and dynamic organizational problems. For instance, Planet Innovation uses the mixture of e-business model and business model as activity system for offering unique feature in all their product categories. Moreover, they have changed their traditional business model for gaining competitive advantage over the rival companies. References Amit, R., Zott, C. (2015). Crafting business architecture: The antecedents of business model design.Strategic Entrepreneurship Journal,9(4), 331-350. Bohnsack, R., Pinkse, J., Kolk, A. (2014). Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles.Research Policy,43(2), 284-300. Carayannis, E. G., Sindakis, S., Walter, C. (2015). 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